Whilst studying a Music Industry module at University, my class was given the task to create a Record Label from scratch and release a single within 10 weeks. I was 1 of 3 members of the marketing department. My roles were:
- Creating multiple variations of cover art
- Collaborating with another member to create the final artwork
- Creating an Audio Visualiser using Motion 5
- Taking and editing photos for the artist to use on his social media accounts
- Communicating with the artist
- Social media engagement
- Creating and keeping to a content schedule
- Social media advertisement
- Communicating with label departments eg updating finance spreadsheets
- Writing agendas, chairing twice weekly meetings, taking and writing up minutes
- Researching the target market, relevant marketing campaigns, insights etc.
- General administrative tasks
The interview can be seen below. My role was to communicate with the artist and other members of the label to organise and arrange the interview, and produce questions for the interview. Whilst this was being filmed, I was taking photos as can be seen above.
Lucy Garraway Music 